We started doing videos in 2014. But we did not get serious until 2015. First of all its not really about the subscribers, it is about the views! And having a big audience is not as important as having an active audience. But an audience is important.
What did we do to get serious:
– Know your Audience
– Posting consistently
– Talk about what you know
– Learn What Youtube is all about
– Try new things
Know your audience – this means talk to the people watching and commenting on your videos. Respond to them, read your messages and ask them what they want. Check out your youtube analytics. It will tell you what countries they are coming from, what their gender is and about how old they are. Develop a connection with your audience.
Post consistently – This is not so much about posting a LOT as much as it is posting the same time or day of the week or month. Posting daily is super powerful, but not many people can do this. So just be realistic about what you can do and set a schedule.. it really works. There are also tricks you can do to keep you on the map with Youtube.. such as create playlists on days you cannot post.
Talk about what you know – Everyone has something they do well or know a lot about. Use this to your advantage by telling people about it. You can even make a separate channel or weekly show about that thing you are good at. People really respond to information from an expert.
Learn more about Youtube – take the time to do some homework on how to use youtube more effectively. When they introduce a new feature, implement it and test it. Learn about search engine optimization, using cards, how to broadcast. Learn as much as you can. Watch the pros and copy them.
And lastly, don’t be afraid to try new things. Try broadcasting, try interviews, try vlogging, try storytelling, try writing scripts.. you can even try other platforms such as Younow, periscope, facebook, mixer, twitch.
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